Sell It Like Serhant: Expert Sales Techniques Unveiled

In the world of real estate and sales, few professionals match the success and expertise of Ryan Serhant, the renowned agent and television personality. Serhant rose to prominence with his role on the Bravo TV show “Million Dollar Listing New York” and has since created his own sales training program, Sell It Like Serhant. The goal of this comprehensive program is to assist active real estate agents and those aspiring to get their licenses in unlocking their full potential in the competitive world of sales.

Serhant’s training extends beyond real estate, offering valuable tactics, tips, and strategies for success in various sales domains. He even authored a book, Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine, sharing his insights for building a successful sales career. Elements like the Seven Stages of Selling, negotiating techniques, and time management are just some of the gems detailed in both his book and training program.

The Sell It Like Serhant Real Estate Core Course helps participants build a solid sales foundation by teaching nine proprietary sales techniques and the six Serhant secrets to closing any deal. If you’re looking to improve your sales skills and achieve success in real estate or any other industry, Ryan Serhant’s insights and teachings could provide the knowledge and tools you need to excel.

Courtesy of Instagram, Ryan Serhant

Who Is Ryan Serhant

Ryan Matthew Serhant, born July 2, 1984, is an American real estate broker, author, and reality television actor. He is best known for starring in Bravo’s television series Million Dollar Listing New York and its spin-off Sell it Like Serhant.

Serhant entered the real estate industry in 2008, during a period of economic downturn. Despite the challenges, he has since emerged as one of the world’s top realtors and an authority on sales.

As the founder of his own New York real estate firm, Serhant has built a successful career through innovative sales strategies and excellent customer service.

In addition to his real estate career, Serhant is also the author of the book “Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine” which shares his unique approaches to sales and success.

He has also developed a real estate training program under the same “Sell It Like Serhant” brand, which aims to help other aspiring agents and those already in the industry learn from his wealth of experience.

The Book ‘Sell It Like Serhant’

Sell It Like Serhant is a comprehensive guide that aims to help people build confidence, generate results, and sell anything they desire. Written by successful real estate professional Ryan Serhant, the book outlines various key principles and practical strategies that readers can apply to improve their sales skills in various industries.

Key Principles

The author emphasizes the importance of understanding customers’ needs, setting personal goals, and maintaining strong relationships with customers. Here are some of the essential principles from the book:

  • Confidence is crucial for sales success
  • Establish trust with your clients
  • Ask insightful questions to uncover needs
  • Always follow up and stay in touch

Practical Strategies

In addition to key principles, Sell It Like Serhant provides readers with actionable steps they can take to improve their sales techniques. Some of these strategies include:

  • Mastering the art of open houses
  • Utilizing social media for personal branding
  • Creating customized pitches for each client
  • Addressing objections and handling rejections

The book aims to equip readers with practical tools and insights that will lead to sales success while also providing a humorous and entertaining reading experience.

Tips for Real Estate Success

In this section, we will discuss some essential tips for achieving real estate success. These include building client relationships, closing deals, handling objections, and managing your time effectively.

Building Client Relationships

As a real estate agent, it is crucial to establish strong relationships with your clients. Trust and communication are critical in fostering client loyalty and repeat business. To achieve this, follow these tips:

  • Listen to your clients’ needs and preferences, ensuring you truly understand their goals.
  • Show genuine interest in their lives and address their concerns promptly.
  • Offer personalized customer service and be attentive to their individual requirements.

Closing Deals

The ability to close deals is vital in the competitive world of real estate. An agent must master the art of negotiating and persuade their clients to accept the best possible terms. To improve your closing rate, consider these suggestions:

  • Be prepared with extensive market knowledge and research.
  • Establish rapport with both parties involved in the transaction.
  • Remain patient while demonstrating persistence and resilience.

Handling Objections

As a real estate agent, you will often encounter objections from clients or potential buyers. To address these objections effectively, follow these strategies:

PriceJustify the price by highlighting property features and neighborhood amenities.
LocationEmphasize the property’s unique selling points and potential for future growth.
ConditionOffer solutions for any issues, such as repairs or renovations, and discuss financing options.

Time Management

Efficient time management is critical for real estate agents, as it enables them to focus on tasks that offer the highest return on investment. To optimize your time usage, consider the following tips:

  1. Create a daily schedule and allocate specific time slots for critical tasks, such as prospecting, client meetings, and property inspections.
  2. Employ productivity tools to help streamline your workflow and minimize distractions.
  3. Stay organized and maintain a clean workspace to foster a focused mindset.

Sell It Like Serhant: The TV Show

Sell It Like Serhant is a television series that premiered in 2018 on Bravo TV. The show features Ryan Serhant, a successful real estate agent and star of “Million Dollar Listing New York,” as he lends his expertise to struggling salespeople across various industries.

Throughout the series, Ryan offers valuable advice and guidance to salespersons on the brink of losing their jobs due to poor performance. As a result, viewers not only gain insight into the world of sales but also have the opportunity to learn valuable lessons from an industry expert.

Some of the key industries featured in the show include real estate, automobile sales, and retail. By showcasing salespeople in different settings, the show provides a unique perspective on how sales techniques can be applied across various sectors.

To watch Sell It Like Serhant, viewers can choose from several streaming platforms, such as YouTube TV or Prime Video. Additionally, the show is available on Apple TV, making it accessible to a wide range of audiences interested in improving their sales skills.

Impact and Reception

In the Real Estate Industry

Sell It Like Serhant has had a significant impact on the real estate industry. Created by Ryan Serhant, a top realtor and star of Bravo’s hit show Million Dollar Listing New York, the program has helped many real estate agents elevate their careers. The training program offers valuable insights and advice for both active agents and those aspiring to earn their licenses. As a result, the Sell It Like Serhant Real Estate Training Sales Program has gained a strong reputation within the industry for helping agents reach new heights in their careers.

Among General Audience

Apart from real estate professionals, the general audience has also positively received the Sell It Like Serhant brand. The book of the same name, authored by Ryan Serhant, has become a New York Times bestseller. The book is filled with useful tips and techniques for building confidence, generating results, and selling just about anything. As a consequence, many readers from various professions have benefited from Serhant’s expertise in sales and his witty and relatable writing style. Additionally, Serhant’s media appearances and podcasts, such as the Impact Podcast with John Shegerian, have further extended the influence and reach of Sell It Like Serhant among the general audience.


In “Sell It Like Serhant”, Ryan Serhant shares his valuable insights and experiences from his successful career as a high-end real estate agent. By understanding and applying the lessons from this book, real estate agents can learn how to follow up effectively, plan their day, and prospect for new business.

From his humble beginnings to his rise to fame, Serhant demonstrates the importance of saying yes, being human, asking questions, and effectively utilizing body language and voice. These aspects are crucial for mastering your sales skills and improving your career in real estate.

Whether you are a seasoned real estate agent or new to the industry, “Sell It Like Serhant” provides essential guidance to enhance your sales techniques and client relationships. By implementing these strategies, agents can achieve greater success in the competitive world of real estate.

The post Sell It Like Serhant: Expert Sales Techniques Unveiled appeared first on Kyle Handy.

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